Volvo V90 vs BMW 5 Series Touring?

Quick answer: the Volvo V90 Cross Country just wrapped up its final US model year, with its order book already closed and remaining units selling out of dealer inventory. The BMW 5 Series Touring isn’t sold in the US at all in its standard form — only the high-performance M5 Touring made it stateside, and it’s a completely different animal in price and purpose.

TL;DR

• The Volvo V90 Cross Country is finished as a new-car purchase in the US — 2026 was its final model year, and Volvo has already closed the order book.
• BMW does not sell the standard 5 Series Touring in the US; only the M5 Touring, a 717-horsepower performance hybrid starting around $125,000, made it to American dealers.
• These two cars aren’t really direct rivals for most shoppers — the V90 CC starts around $66,800, while the only comparable BMW wagon costs nearly double.
• With the V90 gone, the V60 Cross Country is now the last Volvo wagon sold new in the US.
• If you want a mid-size luxury wagon at a more reasonable price point today, your realistic new-car options are narrowing fast.

Volvo V90 vs BMW 5 Series Touring: The Basics

This comparison requires a reality check before diving into specs. The Volvo V90 Cross Country wrapped up production for the US market, with Volvo confirming the order book had already closed and remaining inventory being sold through dealers during 2026. It was discontinued globally, ending a run stretching back to 2016 for the standard V90 and even longer for Volvo’s wagon lineage overall.

The BMW 5 Series Touring, meanwhile, has never been offered in its standard form in the US. The only version Americans can buy is the M5 Touring — BMW’s first-ever US-market M5 wagon, which arrived for the 2025 model year after decades of American enthusiasts being shut out of the Touring body style entirely.

Quick Tip: If you’re searching for a “5 Series Touring” in the US, make sure you’re looking at M5 Touring listings specifically — the regular 530i or 540i Touring simply isn’t sold here, and you won’t find one at a BMW dealer.

What the V90 Cross Country Offered

The V90 Cross Country was, by most accounts, one of Volvo’s best products of the past several years. In its final 2026 form, it came only in the fully loaded Ultra trim, starting at $66,800, after Volvo dropped the lower-priced Plus trim. Standard equipment included Nappa leather, a panoramic moonroof, a 14-speaker Harman Kardon stereo, adaptive cruise control, and all-wheel drive.

Power came from a 2.0-liter turbocharged four-cylinder with a 48-volt mild-hybrid system, producing around 295 horsepower and a 6.1-second run to 60 mph — competent, though notably slower than its remaining German-market rivals.

Real-world scenario: A buyer who wanted genuine luxury-wagon comfort with light off-road capability, and who valued Volvo’s more understated tech experience over flashy screens, found the V90 CC a compelling value against pricier rivals like the Audi A6 Allroad and Mercedes-Benz E-Class All-Terrain, which remain in production and now enter the field with a head start.

What the M5 Touring Offers (Since It’s the Only BMW Option)

The M5 Touring occupies an entirely different universe. It shares its M Hybrid powertrain with the M5 sedan — a twin-turbocharged 4.4-liter V8 paired with an electric motor for a combined 717 horsepower and 738 lb-ft of torque, hitting 60 mph in about 3.5 seconds. It also offers over 30 miles of pure electric range on its 18.6 kWh battery.

Notably, American buyers actually prefer the wagon over the sedan — BMW reported strong enough M5 Touring demand in the US that it split production evenly between the two body styles, a first for this generation.

Expert Insight: That demand has reportedly prompted BMW to reconsider bringing more Touring models to the US, with names like the next-generation M3 Touring and i5 M60 Touring floated as candidates — though nothing is confirmed yet.

Comparison Table

Pros and Cons by Buyer Type

The Comfort-Focused Luxury Buyer

• V90 CC pros: Supple ride, elegant styling, strong value against remaining rivals — now a used-market target
• V90 CC cons: No longer available to order new; you’re shopping dealer leftovers or the used market
• M5 Touring pros: Also extremely comfortable in everyday driving modes
• M5 Touring cons: Priced nearly double the V90, with a performance focus most comfort-first buyers don’t need

The Performance Enthusiast

• M5 Touring pros: Supercar-rivaling acceleration in a genuinely practical wagon body
• M5 Touring cons: Six-figure price tag puts it out of reach for most shoppers
• V90 CC pros: Still enjoyable to drive with sedan-like handling
• V90 CC cons: Notably slower than the A6 Allroad and E-Class All-Terrain, let alone an M5

The Shopper Priced Out of Both

• V90 CC pros: Used examples will become available as leases and early buyers move on
• V90 CC cons: Discontinued models can see parts and service support gradually thin over time
• M5 Touring pros: Strong resale interest given its status as the first US-market M5 wagon
• M5 Touring cons: Six-figure starting price puts it out of reach regardless of resale strength

Which Should You Choose?

Choose the V90 Cross Country if you can find one in remaining dealer inventory or on the used market — it offers genuine luxury-wagon comfort and capability at a price point nothing else in this segment currently matches, but act quickly since new units are drying up.

Choose the M5 Touring if budget isn’t a primary constraint and you want supercar-level performance in a wagon body — just understand you’re comparing it to the V90 in body style only, not in price or mission.

Alternative to consider: If you want something new and mid-size, the Audi A6 Allroad remains in production and starts around $73,100, offering a 335-horsepower V6 and height-adjustable suspension. Choose this if you want more power than the departed V90 offered and don’t mind a higher price point.

FAQ

Is the Volvo V90 still available to buy new? Only from remaining dealer inventory. Volvo confirmed 2026 as the V90 Cross Country’s final model year, closed the order book, and the model has already been removed from Volvo’s US website as dealers sell through what’s left.

Is the BMW 5 Series Touring sold in the US? Not in its standard form. Only the high-performance M5 Touring is available at US BMW dealers — the regular 530i or 540i Touring has never been officially sold here.

How much does the BMW M5 Touring cost? A configured M5 Touring runs around $125,300, significantly more than the V90 Cross Country’s final-year starting price of $66,800.

What replaces the V90 Cross Country in Volvo’s US lineup? Volvo has pointed customers toward electric SUVs like the EX90 as a spiritual successor, though nothing directly replicates the V90’s wagon body style. The V60 Cross Country remains as Volvo’s only other US wagon, at least for now.

Will BMW bring the standard 5 Series Touring to the US? There’s no confirmed plan for the standard version. However, the M5 Touring’s strong US sales have reportedly prompted BMW to consider additional Touring models for America, including a possible next-generation M3 Touring.

Key Takeaways

• The Volvo V90 Cross Country’s US run has ended — 2026 was its final model year, with the order book already closed.
• The BMW 5 Series Touring isn’t sold in the US in standard form; only the six-figure M5 Touring made it here.
• These two aren’t true price-equivalent rivals — the M5 Touring costs nearly double the V90’s final starting price.
• With the V90 gone, the V60 Cross Country is now Volvo’s last remaining US wagon.
• Shoppers wanting a mid-size luxury wagon at a moderate price should act on remaining V90 inventory or look to the Audi A6 Allroad.

Ready to Start Shopping?

If a V90 Cross Country is on your list, check remaining dealer inventory now — with the order book closed, what’s on lots is what’s left.